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Busch Light has a penchant for the great outdoors and mellow music stars. Last year, the AB InBev brand’s regional ad starred a larger-than-life Kenny G serenading the mountains. This year, balladeer Sarah McLachlan ventures into the great outdoors for the brewer.
McLachlan, known for her Lilith Fair-headlining music and heartfelt promotion of the ASPCA, is the centerpiece—and punchline—of Busch Light’s first national Super Bowl ad since 2017.
The spot by The Martin Agency, “Shelter,” starts with Busch Light’s rugged mascot Busch Guy teaching outdoor survival skills.