-It’s January 17 and you haven’t joined a gym yet? Perhaps this ditty from Familiar Creatures for Crunch Fitness will motivate you. The song, written with music house Walker, is a weirdly catchy jingle, and the giant logo puppet gives an upbeat surrealism to the spot called “Crunch Mode.”
-Following Arthur Sadoun‘s cancer diagnosis, Publicis has launched a Working With Cancer pledge with dozens of global partners.
-With AB InBev losing its Super Bowl exclusivity, Molson Coors sister brands Miller Lite and Coors Light will compete to claim the Big Game ad.
-Adweek will once again partner with USA Today Ad Meter as viewers choose the best of this year’s Super Bowl ad campaigns.
-Adobe’s chief marketing officer and evp of corporate strategy and development, Ann Lewnes, will conclude her 16 years at the company next month.
-Online fashion and shoe retailer Zalando is going through a period of change as it aims to “deepen” relationships with customers and partners.
-Enjoy the assortment of Marketing Morsels this week, with offerings from Fetch, Banza, Duolingo, Hardee’s and more.
-NBCU kicked off its marketing campaign for the 2024 Paris Summer Olympics with a 20-second spot featuring Paris Hilton.