USA Today Ad Meter Is Back for Its 35th Year

Viewer thoughts on all of this year's ads will be revealed within hours of airing

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Adweek will once again partner with USA Today Ad Meter as viewers choose the best of this year’s Super Bowl ad campaigns.

Now in its 35th year, USA Today Ad Meter results will be reported by Adweek within hours of the ads having run to discover which big-budget brand campaign proved the most popular with viewers.

Each year during the Big Game, a survey of more than 100,000 people rate their favorite commercials that appear during the ad breaks allowing the USA Today Ad Meter to rank the top and bottom-performing adverts.

“We’re excited to partner with Adweek again as we kick off the Super Bowl commercial rush leading up to the 35th USA Today Ad Meter ratings.

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