-With the World Cup on the minds of many, Mexican beer brand Modelo is celebrating cheering for your team with a campaign from AOR Grey New York called “Sacrifice.” It honors the fallen—beers that are spilled as part of the cheering process when fans jump for joy or collapse in defeat.
-Adweek has released the second of its Agency of the Year shortlists and today we present our International finalists list.
-The story behind Sherwin Williams’ “Speaking in Color” campaign is told by EJ McNulty, executive creative director at Wunderman Thompson North America.
-Adweek gets the scoop on Unilever’s ice cream plans, as the company is continuing its play for consumers’ loyalty with an ambitious mission to grow its ice cream delivery service.
-This Black Friday weekend, retailer H&M encouraged its customers in key markets to buy from Black women. And it’s only just beginning.
-French national soccer magazine So Foot has opened a restaurant targeted towards people skipping the FIFA Men’s World Cup this year.
-A&W Restaurants has enlisted the world’s only board certified “Curdiologist” in order to refute dubious assertions that deep fried cheese is a non-essential part of a robust human physiology. The social campaign from Cornett finds character Dr. Allen Wright touting the heart healthy benefits of A&W’s Sriracha Cheese Curds, concluding with a statement that if people don’t eat them, serious consequences are in store.
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