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I remember staring at the 17-foot screen thinking, “It’s so beautiful, so mesmerizing—damn, we might be on to something.”
A year earlier, our client, Sherwin-Williams Coil & Extrusion, had tasked us with creating a campaign and platform for the architectural market. Its coatings cover all manner of metal architectural elements, from aluminum cladding around windows to full sweeps of colored panels, giving form and personality to function.
At the time, Sherwin-Williams’ brand was better known for interior paint, not a go-to architectural solution.