Tuesday Stir

By Kyle O'Brien 


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-Later this week Cincinnati will be transformed into BLINK, an immersive light and art show experience returning since it went on hold in 2019. It marks Cincinnati as a hub for creativity—and BLINK’s new executive director comes from Austin, where he was involved with SXSW. Agency Empower is a sponsor of BLINK. The agency is creating its own installation that simultaneously transforms in scale while celebrating individuality. Empower’s “See Yourself in Light” uses data from a person’s digital photograph that is translated into a fractal design, with repeating patterns of stylized elements, absolutely unique to them. From there, individual art will unite to become a showcase of the togetherness of the community displayed on a three-story brick wall.

-Glanbia Performance Nutrition (GPN) has named Horizon Media, the largest independent agency in the U.S., its media agency of record.

-The latest Volvo ad, created by Swedish agency Forsman & Bodenfors, follows the unlikely union between two types of vehicles that would normally never be associated with each other.

-BMW has released two separate animated billboards developed by GS&P and 3D animators BCN Visuals, making it the first automotive brand to secure an animation on the major board.

-Sprite Zero Sugar is tapping into the Wakanda franchise with an immersive 360-degree campaign from Wieden+Kennedy and Momentum Worldwide, ahead of the film’s Nov. 11 release.

-Adweek finds five attributes marketers are looking for in job candidates.

-A new wave of healthy cereal brands is trying to bring the fun back to the breakfast table.

-The latest Creative Flavor profile finds Nativo’s head creative director, Juan Munoz, willing to dive into new challenges.