Sprite Zero Sugar Opens a Portal to Wakanda in Latest Campaign

The effort features TV spots and a digital experience tied to the new Black Panther film

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The 2018 Marvel film Black Panther was a massive critical and commercial success and its sequel, Black Panther: Wakanda Forever, is one of the most anticipated releases of 2022. Sprite Zero Sugar is tapping into the franchise with an immersive 360-degree campaign from Wieden + Kennedy and Momentum Worldwide ahead of the film’s Nov. 11 release.

A 30-second TV spot shows a college student reaching for a Sprite Zero Sugar in his refrigerator and opens a portal to Wakanda before being frightened away by one of the Dora Milanje warriors.



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