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They say that opposites attract. Never has that been truer than in the latest campaign from Volvo, which tells a love story that defies expectations.
In this case, it isn’t people who fall in love—but trucks. Created by agency Forsman & Bodenfors, Volvo Trucks’ ad follows the unlikely union between two types of vehicles that would normally never be associated with each other.
One truck is all about the fun of driving, while another focuses solely on fuel efficiency.
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