Tuesday Stir

By Kyle O'Brien 

-As a woman-founded brand that grew from a sandwich cart to a household snack brand, Stacy’s Pita Chips is dedicated to helping women rise, specifically through its annual mentorship program, the Stacy’s Rise Project. With the launch of the fourth iteration of the Rise Project, the brand is deepening its commitment to women entrepreneurs with the creation of Rise, a short film produced in collaboration with Hello Sunshine, the media company founded by Reese Witherspoon and Ventureland and featuring three previous winners. Created by Prettybird filmmaker Nisha Ganatra and featuring words by best-selling poet Rupi Kaur, the short film underscores the notion that our roots make us resilient and—in turn—our resilience helps us rise.

-At Brandweek, music producer and Adweek’s 2022 Brand Visionary Pharrell Williams announced the launch of new creative advocacy agency Mighty Dream today.


-Brandweek is underway and in a first-day panel, Campbell’s Linda Lee talked about how the heritage brand is addressing the future.

-Canon is making its first significant marketing push of its printers, scanners and other hybrid workplace solutions with a new campaign starring Stranger Things actor Brett Gelman.

-Chipotle is making wiping your hands on your shorts acceptable, with its new napkin shorts.

-Dentsu is undergoing more leadership changes as Dentsu Creative UK president Gareth Collins and chief creative officer Simon Lloyd are set to leave their roles.

-Irish whiskey brand Jameson has debuted its largest brand campaign in over a decade.

-The Emmy Awards honored Ted Lasso, Succession and Squid Game last night, but Rhea Seehorn was a notable snub.