-HiRoad, a behavior-based auto insurance company that rewards drivers for their good choices behind the wheel, is taking its concept to a new campaign from agency Fred & Farid Los Angeles. it follows a series of people engaging in everyday activities, like putting a shopping cart back, paying attention to your date, holding the elevator and cleaning up after your dog, as they choose to either live without consideration for others or take the high road by making mindful choices that better the world around them.
–Mark Hamill stars in a new campaign by AOR TBWA\Chiat\Day LA, enthusiastically returning to Jack in the Box to take orders from a few unsuspecting fans.
-Working with influencers on regional projects shifts marketing from aspirational to affirmational, as consumers get smarter about whose recommendations they trust.
-A campaign from a new U.K. cereal brand, Surreal, takes aim at the mascots of big-name cereals such as Frosted Flakes, Rice Krispies, Coco Pops and Special K.
-The Brandtech Group, the former You & Mr Jones, is in negotiations to acquire digital marketing company Jellyfish.
-HP has released its global “Work Happy” campaign, created in partnership with Wieden+Kennedy Portland, featuring a handful of short films illustrating the joy of remote work.
-Pop-up offices offer workers an exciting opportunity to shape the future of work, writes Jane Crisan, president and COO of Rain the Growth Agency.
-Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand.