Tuesday Stir

By Kyle O'Brien 

-In partnership with creative agency Fred & Farid Los Angeles, French bag company Longchamp has launched the second chapter of “It is not a bag. It is Le Pliage.” with two new spots. One is for Le Pliage Re-Play, a new, upcycled bag made with remaining fabric from Longchamp ateliers. The “Replay” film shows two cheerful women as they unspool the ends of fabric rolls to craft Le Pliage Re-Play bags. The duo creates marionette-style figures that hold their new bags and dance around with them, twirling as the group showcases their new creations.

-No agency wants to find out in the trade press the results of a pitch they invested five or six figures in, but it happens far too often.

-The Chicago Portfolio School is getting poor grades from its own executive director for the messy rollout of its summer session.

-Grooming and lifestyle brand Manscaped has tapped comedian Pete Davidson for a four-year brand partnership deal.

-Playboy’s iconic party mansion will soon have a home in the metaverse on platform The Sandbox.

-LimeWire, a music file sharing service which was shut down in 2010 because of a legal battle over copyright infringement charges, has returned—but now as an NFT marketplace.

-Adweek digs into the story behind Dr. Pepper’s Lil’ Sweet character, played by Justin Guarini and brought to life by Deutsch LA.

-Geletka+, a Chicago-based, creative agency, worked with Carbone Fine Food to invent the first pasta sauce tap. A traditional beer tap was transformed into a spout that spews tomato-base sauces. The agency and brand gutted the inner workings of the tap, built custom valves, added heating and cooling in a self-contained machine they like to call the Pasta Tap. Carbone Fine Food brought the Pasta Tap, as the first of many planned events, to the Unfancy cocktail party in New York earlier this summer.

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