-In a politically divided nation, an ad campaign by a top energy provider in Pennsylvania has delivered a message of unity. Pittsburgh and L.A.-based PMI Digital was challenged with leveraging the Duquesne Light Company’s (DLC) pillars of reliability and sustainability in a campaign that splits the screen into past, present and future.
-Agencies are investing in bringing people back to work by giving their workspaces a modern makeover.
-Independent content agency The 10 Group has named former JWT chief executive and chair of Wunderman Thompson Tamara Ingram as its first chairperson.
-To set their brands apart, marketers must now embrace a speedily expanding slate of digital capabilities, writes Mastercard CMO Raja Rajamannar.
-In the space of a single 60-second video, Kevin Hart time travels through at least four different decades for Beyond Meat.
-If Rich Kleiman is sure of anything, it’s that what people call “overnight success” is made through hard work and determination, according to Adweek’s latest podcast.
-Mastercard is continuing its 10-year collaboration with Stand Up to Cancer (SU2C) with a new initiative and campaign starring Sterling K. Brown.