Accenture continues to revamp its creative offering, first by gathering most of its creative agencies under the name Accenture Song, led by global CCO Neil Heymann—and now naming Jason Kreher as chief creative officer, brand, North America. In the role, Kreher will help clients with future-facing brand strategy, as well as lead, build and strengthen Accenture Song’s brand practice within its communications division.
Kreher, in partnership with the Alex Woods, brand lead, communications for North America and formerly of Droga5—and Jason Michaels, digital engagement lead, communications, will work closely with Heymann and Sarah Thompson, global lead, communications, to help clients navigate the new frontiers of branded entertainment, Web3 and emerging technologies.
Kreher has been in the new position since February and already had a hand in creating the Super Bowl QR code spot for Coinbase, which garnered more than 14 billion earned media impressions. Kreher was previously creative director at Wieden+Kennedy—and during his 14-year run at the agency, he created award-winning work for clients including KFC, Old Spice, Meow Wolf, Target, the Academy of Motion Picture Arts and Sciences and Atlantic Records.
Prior to W+K, Kreher was a copywriter at Berlin Cameron United and Havas.
“As a long-time fan of Jason Kreher’s work and his approach to the business of creativity, I’m pleased to report that he’s also a warm and charismatic leader who shares the ambitions we have for Accenture Song,” Heymann said in a statement. “Can’t wait to see what he and his team come up with—as we connect them with Song’s unique capabilities in technology, media and intelligence.”
Kreher added in a statement: “There is a significant delta between the amazing things happening in the world of tech and entertainment—and the kind of dusty things happening in advertising. David and Neil have given me a pile of techy resources and a bench of amazing talent to try and change that. My goal is to build the most creative agency in the world, that makes the most relevant work in the industry.”
As Accenture Song continues to grow, the company has strengthened its creative roster and Kreher’s addition continues that trend. “This team activates and grows brands though connected customer experiences including web, campaigns, content, social, change management marketing, content at scale, media, and more—and we’re excited to have Jason on board to bolster our brand chops,” said Thompson in a statement.