Tuesday Stir

By Kyle O'Brien 

-Ball pits are fun for kids, but even adults can revel in swimming around in a pool of plastic balls. That’s what a bunch of brightly dressed people are doing in a new campaign for Now vitamins and supplements. The brand has launched its first-ever fully-integrated national brand campaign from Milwaukee-based Hanson Dodge, which was named Now’s agency-of-record in February. The premise of the new campaign is that you can “feel good spending less with Now.” The campaign focuses on demonstrating what good health feels like, with happy people dancing and playing in that adult ball pit.

-NewFronts are upon us and YouTube announced an exclusive partnership with Paramount to livestream the world premiere of Top Gun: Maverick at its presentation.


-A new campaign aimed at raising funds and awareness for Ukrainian nonprofit Razom, created by WPP-owned agencies Tank Worldwide and Grey Canada, shows what it might be like to see cities including Toronto and NYC if they were ravaged by war.

-In honor of Adweek’s second annual Creator Visionary Awards, “Yeah That’s Probably an Ad” discusses this year’s innovators and influencers who have unlocked the potential of the digital space.

-LTK, the platform that underpins a large portion of the creator economy, is transforming into a standalone ecommerce platform with the help of its new agency of record, Deloitte Digital.

-Marketers can learn lessons from the downfall of Abercrombie & Fitch, writes Mita Mallick, the head of inclusion, equity and impact at Carta.

-As the metaverse becomes more widely adopted by marketers, measurement is becoming more important.

Sean M. Finnegan, whose three-decade career spanned leading roles as a media buyer and planner, digital advertising pioneer and an adviser, investor and leader, has died.