Ogilvy has unified the leadership of all operations in the country under one banner called Ogilvy Canada. Ogilvy Quebec City, Ogilvy Montreal and Ogilvy Toronto will now be led by a single national executive team comprised of leaders from each office.
The agency’s new operating model enables Ogilvy Canada to utilize its range of capabilities and talent from each office into one united entity across the country, ensuring clients receive access to all the best of Ogilvy resources.
Under the leadership of Marie-Lise Campeau, president of Ogilvy Canada, the agency will streamline its processes to augment collaboration between the offices for what it calls “Borderless Creativity.” Campeau will report to Arthur Fleischmann, group CEO of Ogilvy Canada and country manager for WPP.
Ogilvy Canada’s new national executive leadership team includes: Tom Kenny, chief strategy officer; Sandie Rotgé, managing director, business and experience strategy; Meg Farquhar, chief creative officer; Gavin Drummond, chief creative officer, Quebec; Audrey Hasdenteufel, managing director, clients and operations, Quebec; Katherine Palumbo, managing director, business operations; Anchie Contractor, managing director, client service; Sandi Truffen, managing director – North America TD; Stéphanie Laurin, evp finance; Lorie Manley, director of human resources; and David Lalancette, group director, business innovation and transformation.
“Centralizing our operation in Canada enables us to overcome geographical limitations and improve collaboration between our teams, enabling our clients to easily access our wealth of diverse talent in the country and the network and tap into their creative potential,” said Campeau in a statement. “The last two years have shown us how effective technology is in bringing our people together without the need to expand physical infrastructure, enabling us to invest more in talent development. We’re excited about the possibilities this evolution holds and we think this new way forward will interest more talent in working with Ogilvy.”
Ogilvy’s Borderless Creativity approach has been in action over the past two years, with integrated teams from the Montreal and Toronto offices successfully servicing clients such as Invest in Canada, Aldo, Unilever, Mondelez, Kimberly-Clark and TD. The unification also lets Ogilvy Canada employees work from both home and office.
Over the past year, Ogilvy Canada has brought in several new clients, including Absolut, Aldo, J.P. Wiser, TCS, Kahlúa and TD Bank.
Ogilvy Health will continue to operate under the leadership of Nadine Lafond, president, while john st. will remain a distinct agency brand and entity under the leadership of Stephanie Hurst.