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YouTube announced an exclusive partnership with Paramount to livestream the world premiere event of the highly anticipated Top Gun: Maverick at its NewFronts presentation this morning.
The premiere will allow fans access to the movie’s red carpet premiere and other exclusive content. YouTube also announced a partnership between YouTube creator Jackie Aina and Pat McGrath Labs’ Bridgerton-themed makeup line, which will be YouTube’s first live shopping event in the film and TV space.
Aside for these new partnerships, YouTube’s NewFronts kickoff event, co-hosted with UTA-owned MediaLink, was light on news for advertisers and instead was more of an informational panel on how brands should approach the burgeoning creator economy.
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