NewFronts

YouTube Announces Partnership With Paramount at NewFronts Kickoff Event

The video streaming giant used its presentation to tout its role in the creator economy

Tara Walpart Levy, VP Americas at YouTube, and Michael Kassan, CEO of MediaLink, talk creator economy at YouTube's kick-off to Newfronts week.YouTube/MediaLink
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By Catherine Perloff

May 2, 2022

YouTube announced an exclusive partnership with Paramount to livestream the world premiere event of the highly anticipated Top Gun: Maverick at its NewFronts presentation this morning.

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Catherine Perloff

Catherine is Adweek's platforms reporter.

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