Tuesday Stir

By Kyle O'Brien 

@benefitcosmetics “Your brows look bomb!” @rickeythompson ✨ Experience the magic of #benefitbrows with #24hrbrowsetter ♬ original sound – Benefit Cosmetics

-Film and branded content studio Bindery is behind a new TikTok campaign for Benefit Cosmetics U.S. Starring actor, comedian and social media personality Rickey Thompson, “Brow Tales” highlights the brand’s popular eyebrow products, such as the Precisely My Brow Pencil and 24-HR Brow Setter Clear Brow Gel. Two online videos act as mini modern fairy tales encouraging self-love and confidence and feature Thompson as a guardian archangel who offers brow affirmations to those in need of a brow pick-me-up.

-For a number of leading Ukrainian producers and filmmakers, global names like Dior, Diesel, and Mercedes, Miley Cyrus and Foals have become “loyal clients” in recent years.

-Ukrainian creatives are helping win the war and keeping the world’s attention.

Accenture has rebranded its creative services division Accenture Interactive to Accenture Song.

-As the cost of living goes up across everything from energy to groceries, a study from Havas Media Group reveals how brands can best connect with customers thinking carefully about every dime.

-Meta is entering the brick-and-mortar retail arena, but in real life, not the metaverse.

-The most effective advertising for the last year came from brands including Samsung, eBay, Mitre 10 and Johnnie Walker, according to insights and consultancy firm Kantar.

-Social Media Week is coming up May 9-11. Register today.