@benefitcosmetics “Your brows look bomb!” @rickeythompson ✨ Experience the magic of #benefitbrows with #24hrbrowsetter ♬ original sound – Benefit Cosmetics
-Film and branded content studio Bindery is behind a new TikTok campaign for Benefit Cosmetics U.S. Starring actor, comedian and social media personality Rickey Thompson, “Brow Tales” highlights the brand’s popular eyebrow products, such as the Precisely My Brow Pencil and 24-HR Brow Setter Clear Brow Gel. Two online videos act as mini modern fairy tales encouraging self-love and confidence and feature Thompson as a guardian archangel who offers brow affirmations to those in need of a brow pick-me-up.
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-Ukrainian creatives are helping win the war and keeping the world’s attention.
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-Social Media Week is coming up May 9-11. Register today.