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The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland.
For a number of leading Ukrainian producers and filmmakers, global names like Dior, Diesel, and Mercedes, Miley Cyrus and Foals have become “loyal clients” in recent years.
Let’s go deep to discover what was the reason for international brands to opt for Ukrainian production power—and why your next video project will benefit from hiring Ukrainian teams:
‘‘We’re in Las Vegas for the Grammys tonight.
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