-You might think that boating is not for everyone, but a new heartfelt campaign from creative and media agency Cutwater for Discover Boating shows inclusive and human angles for getting out on the water. The campaign, titled “See You Out Here,” invites long-time, new and prospective boaters to join the water in a unifying voice. One film features Khristian Rousseve, the first Black student athlete in Louisiana to receive a scholarship in bass fishing; another, licensed captain Jana Zontek and her wife, Cindy, a couple finding a shared love and appreciation for life on the water; and a third, Andy Mann, an award-winning National Geographic photographer committed to marine conservation.
-Publicis creative house Le Truc has made three recent leadership hires, including Marcos Kotlhar, who joins as partner, chief creative officer from Ogilvy.
-When faced with opportunities to win business with a client known for having commitment issues with agencies of record, agencies must evaluate a series of factors to determine whether it’s an account worth chasing.
-Incumbent agencies are having to make decisions to defend their business, considering many rarely succeed in reviews.
-Tennis legend Roger Federer has lured Oscar winner Anne Hathaway to star in the latest tourism spot for Switzerland.
-The latest “Yeah, That’s Probably an Ad” podcast discusses the trends reshaping the television landscape.
-The triumphs of some influencers’ beauty products, clothing lines and energy drinks offer a universal marketing lesson: selling stuff works when you internalize your audience.
-Rock star Lenny Kravitz is promoting healthy teeth in the Bahamas with oral health clinic Glo Good through his Let Love Rule Foundation.