-Northside Hospital healthcare system in Georgia worked with Atlanta indie agency Blue Sky to connect all the different types of care Northside gives under one big umbrella. The visuals and messaging go beyond lab coats and operating rooms to the people who count on Northside’s expertise for everything, from newborn deliveries to acute care. The message is one of hope and looking forward to a healthier future.
-Adweek talked with writer and comedian Quinta Brunson about her hit sitcom Abbott Elementary, about an underfunded grade school in Philadelphia.
-Wonder when all the upfronts and newfronts are coming from your favorite networks? Adweek has the answer with a full calendar.
-The Adweek Podcast Network continues to roll out new productions, including partnering with Kate Sullivan on her podcast To Dine For.
-Busch Light’s tweet about peeing into its beer cans resulted in positive buzz and a steady stream of support for nonprofit One Tree Planted.
-Deliveroo is exploring the little rituals we observe when ordering takeout food in its new campaign.
-Old Pal, a budget-priced brand with a working-class ethos, wants to democratize the process of cannabis cultivation with a “grow your own” promotion for 4/20.