Cannabis Brand Old Pal Taps Into Houseplant Trend for 'Grow Your Own' 4/20 Stunt

A related playlist captures a 'stoner symphony' from mature pot plants

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Old Pal, a budget-priced brand with a proudly working-class ethos, wants to democratize the process of cannabis cultivation with a “grow your own” promotion for 4/20.

The brand will be selling three semi-mature plants—the citrusy-sweet Hifi Lemon strain—in fully fertilized 2-gallon containers at select dispensaries in Southern California.

Each plant, which will produce weed in the relatively modest 15% to 22% THC content range, comes with a Hifi Lemon pre-roll so gardeners can sneak peek their crop.

Though the promotion launches for the April 20 holiday, considered the most revered date on the calendar for weed fans and retailers, it will continue into May as Old Pal capitalizes on the home-gardening trend.




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