TV Upfronts

Adweek Podcast: Is TV at a Tipping Point?

The 2022 upfronts and the trends reshaping the TV landscape. Plus, Quinta Brunson!

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The world of viewer metrics is in disarray. Networks are on the lookout for new sources of content. Audiences are more fragmented than ever.

It’s among all this uncertainty that the 2022 upfronts are set to begin. On this week’s episode of Yeah, That’s Probably an Ad, Adweek TV editor Jason Lynch joins Shannon Miller to discuss the trends reshaping the television landscape.

On a lighter note, our hosts discuss the success of writer, producer and actor Quinta Brunson—the cover star of our latest issue with a profile written by Miller—and her hit ABC sitcom, Abbott Elementary.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.