How to Decide if It's Worth Pitching a Client That Has a Revolving Door of AORs

Agencies shouldn't delude themselves into thinking they'll fix the brand

What do BBDO, The Martin Agency, mcgarrybowen, Deutsch and Droga5 have in common? Over a six-year period from 2009 to 2015, they all served as Pizza Hut’s creative agency of record.

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