-Not everyone got to see every Super Bowl ad, especially if they weren’t actively on social media. Insurance company NJM continued its “No Jingles or Mascots” messaging near the end of the game on social media. The brand made up new lines for its initials stating what the insurance company isn’t, including things that Super Bowl advertisers were doing, like “No Jungle Animals or Majestic Horses” and “No Juvenile Humor or Movie Spoofs.” The campaign was produced by Brownstein.
-Adweek interviewed Keithcity Group’s founders about trading in traditional agency jobs for more professional freedom.
-UPS debuted its first-ever, limited-edition apparel and merchandise collection at New York Fashion Week, the latest extension of the brand’s initiative to support minority-owned small businesses.
-Adweek profiled three Black vegan experts helping to change attitudes about plant-based diets.
-Only a year out of One School’s ad program, San Francisco-based writer Jamal Parker has already written a prominent ad and he’s part of Adweek’s Profiles in Black Creativity series.
-The newfound popularity of the QR code during the Super Bowl among TV advertisers is showing they may be able to make the leap beyond physical spaces and into the home.
-The Scottish government has released a smart and visually arresting campaign that will promote the upcoming census to get the most recent demographics in the country.