Inside the 6-Person Creative Agency That Brought Bill Nye Back

Keithcity Group’s founders traded in traditional agency jobs for professional freedom

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

When Keithcity’s founder was in college, he attempted to make a living through door-to-door sales in the Dallas-Forth Worth area. But Alejandro Corpus, an immigrant from Mexico, always had trouble completing the deal. He was often met with dirty looks and slammed doors—until he decided to pick up an alias, Keith, which later inspired his agency’s name.

“I wanted people to know me by my work and not my name,” he told Adweek. “There’s a lot of horror stories in the workplace of people getting discriminated against based on a name or first impression.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in