-A new music and digital content series for Lucky Brand’s Fall ’21 line, called “Play for the Parks,” celebrates the wonder of nature while raising awareness of national park preservation. Created by Pittsburgh-based agency Where Eagles Dare and production company La Blogotheque, the activation brings musicians Andrew Bird and Sam Beam of Iron & Wine to Yosemite Park to create intimate live acoustic videos within the park’s expansive surroundings.
Play for the Parks will include a $25,000 donation to support efforts to preserve our national parks. Lucky Brand is also hosting a contest in which winners will receive Taylor acoustic guitars, vinyl albums, and framed maps of Yosemite signed by the artists, plus a $500 gift card.
-At yesterday’s Elevate Independent Agencies event, Dawn CEO Bob Kantor talked about how if agencies want to build enduring client relationships, they must have the data to back up their work.
-TBWA\Worldwide has found a new global creative chief, Ben Williams, who will have a new title, global chief creative experience officer, and a wider remit.
-With its recent “Banana For Scale” campaign by Mother New York, Dave & Buster’s is utilizing a popular meme and a large fruit to show how big its trademark 9-screen Wow Wall really is.
-Fruit of the Loom has named GSD&M its creative and media agency, according to Ad Age, taking over from CPB.
-A new campaign from pharmaceutical company Novo Nordisk invited Queen Latifah to star in creative PSAs about weight and body acceptance.
-Food brands in the U.K. are being forced to rapidly change how they market their products, due to new legal advertising restrictions, but there are steps brands can take to be successful, nonetheless.
-Whisky brand Glenfiddich and agency IfThen Company are redefining what it means to be wealthy and is naming its inaugural #Richest25.