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When the conversation about obesity enters the public sphere, the tone can sometimes be misleading. Words of concern, jest, or intended motivation from onlookers can dull the edges of a potentially judgmental message. However, the end-result is often still the same for those actually living with it: blame, guilt and—most potent of all—shame. A new campaign from pharmaceutical company Novo Nordisk posits that there’s way more to stories about weight and body acceptance.
But if you really want to tell a story, it’s important to get a seriously good storyteller for the job.