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Every dollar spent on marketing is an investment for today’s brands, and if agencies want to build enduring client relationships, they must have the data to back up their work.
“Today’s CMOs demand that his marketing model has best in class art to complement world-class science,” said Bob Kantor, CEO of Dawn Modern Marketing, a network of agencies that are connected through a centralized data service.
Marrying media and creativity with measurement was one topic Kantor discussed at Adweek’s Elevate Agencies panel, which was hosted by agencies editor Kyle O’Brien.
Investing in expertise
Each agency in Dawn’s league brings its own speciality to the table: while Bleacher Report’s creative agency Playmaker is focused on sports marketing, Definition 6 is a business automation hub and People First is an expert in the influencer space.