-Humana knows that insurance ads for seniors can all look alike. Alongside its agency partner Brownstein, Humana has launched a series of new ads in its “Stereotypes” campaign, which is centered around Humana’s brand platform that “better care begins with listening.” There’s a sea of sameness in the category’s advertising to the 65+ community, so Brownstein and Humana developed a new creative concept to differentiate, utilizing a blend of education and humor. The Stereotypes campaign gives credit to these seniors as individuals. The “Typical Insurance” spots show seniors in stereotypical situations where they’re enjoying a farmers market or restaurant, then breaking the fourth wall and telling the audience they’re not just a homogenous group.
-Lauded creative Chaka Sobhani is leaving Leo Burnett, headed to DDB as president, CCO International.
-Spotify’s hotly anticipated Spotify Wrapped campaign and rollout is here, which means you can now share your faves with friends.
-Euphoria star Sydney Sweeney is fixing up a Ford Mustang in Dickies workwear in a campaign that champions women in the auto sector.
-McNugget Buddies, Happy Meal toys introduced in 1988, are making a comeback through a collaboration with DJ and comedian Kerwin Frost.
-Better middle managers are the key to transforming workplace culture, writes Betsy Henning, the CEO and founder of AHA.
-The One Club for Creativity has named its jury presidents for the ADC 103rd Annual Awards. They include Ogilvy’s Chris Beresford-Hill, Snap’s Colleen DeCourcy, Media.Monks’ Wesley ter Haar, and Pearlfisher’s Hamish Campbell. This year will also mark the show’s first Best of Non-Profit award, Rankings Points, Storytelling Categories and the ADC Members’ Choice Award.
-Agency The Escape Pod has teamed up with Disney Music Group to roll out the “Magic Happens Here” campaign for the Disney Hits playlist. Disney Hits is a streaming music playlist that aggregates the most popular and iconic Disney songs from the past 100 years into one location. The spots show that Disney songs can brighten anyone’s day, from a dad who needs workout motivation to a kid headed to school.