We’re back from the Thanksgiving holiday and grateful as ever for our favorite agency news of the week.
5&Vine was selected as Multy Home’s first agency of record. The agency will start by launching a consumer-targeted sustainability story for the company’s Redu Materials brand.
Production house Academy Films is opening an office in the U.S. after nearly 40 years of developing director, photographer and artist talent. The U.S. arm of Academy will be led by John Nguyen as managing director/EP.
Accenture Song was selected to lead the Plusnet social account. The agency will lead organic and paid social media, marking a new era for the brand as it aims to evolve its presence across social media.
Anomaly was selected as creative agency of record for Liquid I.V. The agency will lead the creation of a new brand platform and creative campaign work that will launch in summer of 2024.
Digital agency Authentic implemented a four day workweek into its core schedule. The agency will pilot the initiative over the next six months as a test to improve productivity, encourage DEI, increase knowledge retention and prioritize its teams’ mental and physical health.
Cheerful Twentyfirst was named agency of the year for the experience category at the Drum Awards Festival. It was also nominated in four other categories, including best B2B experience, best event product, best large scale activation and best breakthrough experience.
Colling Media received seven Azima Tim awards. These awards recognized accomplishments across email marketing, integrated consumer campaigns, SEO, social influencer marketing and search marketing.
Crossmedia was chosen as the agency of record for Netflix in Germany, Austria and Switzerland. Crossmedia will handle all media strategy, planning and buying in the DACH region.
FGS Global acquired Longview Communications and Public Relations. The acquisition strengthens FGS’s strategic advisory and communications capabilities for clients.
Finn Partners and Mindshare
Denny’s appointed two new agency partners to elevate its brand storytelling. Finn Partners was named public relations agency of record and Mindshare was appointed U.S. media agency of record.
Five by Five
Five by Five launched a new social affairs communications agency. With founding clients including the U.N. Foundation and Plan International U.K., the agency will specialize in developing best-in-class communications for the world’s most urgent social issues.
French/West/Vaughan won seven awards at the 2023 InSpire Awards hosted by the North Carolina Public Relations Society of America. Those include three silver awards for crisis communications, events and public affairs, as well as four bronze awards for media relations, press conference, press kits and media kits and research and evaluation.
Fusion92 acquired Trak Data, an AI-driven data modeling platform. This move enables Fusion92 and its clients to access science-backed, top-performing audience lists.
Game Seven was named as the social and digital agency of record for BlueTriton Brands. The agency will work to elevate the social profile of BlueTriton’s largest beverage brands, including Deer Park, Poland Spring, Pure Life and Saratoga.
Havas acquired Klareco Communications, a Singapore homegrown agency and Southeast Asia’s leading corporate, financial and strategic communications consultancy. The move aims to strengthen Havas’s strategic communications advisory arm, H/Advisors, in the Asia-Pacific region.
Innocean is expanding into the Japanese market, starting with a strategic collaboration with ADK. The two companies aim to explore new businesses and joint investment opportunities, while also exchanging creative capabilities.
Kepler partnered with YouGov for a new insight-driven advertising investment. The new offering enables brand clients to integrate real-time consumer sentiment and behavioral trend information into digital campaigns.
Laughlin Constable was named as the digital agency record for Good Food Holdings. The agency will support Good Food Holding’s digital experience efforts across its five prominent food retailing brands.
M&C Saatchi Sport and Entertainment North America launched a new agency subsidiary, M&C Saatchi Fabric. Having started as the company’s influencer marketing division, the agency is dedicated to sparking cultural impact for brands through partnerships with creators.
Madwell expanded its role as agency of record for Plum Organics and was selected as the new agency of record for Hyland’s Naturals. The agency also recently launched partnerships with OpenText Cybersecurity and Ozium.
Mediahub was named global media agency of record for Ōura, the brand behind the Oura Ring. The agency will lead media planning, buying and audience strategy across North America and Western Europe.
Mono named Thrift Mrkt, founded by Jake Webb, as the new recipient of its brand-in-residence accelerator program. The program was designed to help diverse entrepreneurs in the Minneapolis/St. Paul area.
PB& was selected to work on a brand media project for Malwarebytes. The project aims to raise visibility of the company in a saturated market dominated by companies like Norton and McAfee.
Red Door Interactive
Red Door Interactive was named California Grown’s new marketing agency partner. Red Door Interactive will support campaign strategy, creative execution and paid media management for the company’s 470 California-grown crops and commodities.
Right Formula was selected to activate THG’s first-ever multi-faceted sports partnership as part of a multi-year agreement. Right Formula will lead strategy, communications, digital, hospitality and events.
Spectrum Science acquired healthcare advertising agency CrowdPharm and healthcare strategy consulting firm Hot Iron Health. The acquisitions establish the company’s new strategic advertising and consulting pillar.
ValuesCo launched GenZero, a coalition-based climate action campaign and community aiming to drive individuals to take action on social and environmental challenges. The campaign launches with 100 confirmed partners, including influencers like Mark Ruffalo and organizations like earthday.org.
WPP launched a new campus in Brussels. The state-of-the-art creative hub welcomes 600 employees from nine WPP agencies in Belgium.