-On February 14, an important Champions League match was being played, meaning fans at Valentine’s dinners couldn’t watch it. French online gaming company Betclic invited some selected users and their partners to a special Valentine’s dinner: a chef cooked a 10-course meal that reflected in real time what was happening on the match. Through the choice and placement of the ingredients of each dish, the main events of the match: goals, red and yellow cards, offsides and free kicks were plated and served for taste and information.
-“De-influencing” is a term coined by young creators pushing against the culture of consumption the digital age has given rise to.
-In a new campaign from Liquid Death for its first iced tea, geriatric women act like the stereotypical agro-bros who often star in energy drink ads.
-French real estate platform SeLoger’s campaign by agency Interruption depicts quirky and unexpected encounters with neighbors.
-Sony has tapped LeBron James to join the gaming brand’s new creator initiative called “Playmakers,” making James a core part of its engagement strategy.
–John Legend teamed up with Pfizer for the latest edition of its “Got Booster?” campaign, promoting the pharmaceutical company’s bivalent booster shot.
-WPP’s media group GroupM has named Robert Wheeler as its chief marketing officer for North America.
-Independent advertising agency and creative company Mother has been awarded the Fair Tax Mark by the Fair Tax Foundation and becomes the first global advertising agency to secure accreditation for responsible tax conduct. The Fair Tax Mark accreditation seeks to encourage and recognize organizations that pay the right amount of corporation tax, at the right time and place.