Ogilvy has appointed two executives to strengthen its leadership team in North America. Darla Price has been named president of Ogilvy New York, taking over for Carina De Blois, who has been promoted to chief operating officer of Ogilvy North America.
De Blois will work with leaders across the region to deliver creative solutions to clients, while Price will be responsible for all aspects of the New York office’s business across its advertising, public relations, experience, consulting and health capabilities. Both will report directly to Devika Bulchandani, global CEO of Ogilvy.
“After doing a spectacular job leading our New York office over the past two years, I am thrilled to have Carina stepping into this broader role. Her grace, ability to break down the barriers that restrict creativity, and commitment to divine discontent were all contributing factors to our success,” said Bulchandani in a statement.
De Blois is a 20-plus year industry veteran who most recently served as president of Ogilvy New York. Throughout her career, she has worked with brands including IBM, Johnson & Johnson, Facebook and Samsung as well as startups and new entrants to the market. Prior to her current role, De Blois served as chief client officer for New York. She joined Ogilvy in 2013 as a global client lead for IBM where she helped modernize their brand with first-of-its-kind marketing with Watson and AI. She also created The Performance Accelerator, a capability at the intersection of data and creativity that drove meaningful business impact.
“I’m looking forward to taking my decade of experience at Ogilvy and using it to deliver growth for our clients through new ways of working that will deliver even more impact and innovative solutions to their toughest challenges,” said De Blois in a statement.
Price has over two decades of experience working across capabilities, categories and clients including Microsoft, Kroger, Olay, J&J, HomeGoods, Lockheed Martin and General Mills. She made history in 2021 when she became the first Black female president of DDB New York.
Prior to joining DDB, Price spent seven years in executive roles at McCann, including as a global lead for its Microsoft business, where the brand won Clio Advertiser of the Year. She also served as President of McCann’s San Francisco office, 215 McCann, where she was responsible for the Xbox brand. Earlier in her career, Price led key accounts for Saatchi & Saatchi in Singapore and Mumbai. Price is also an executive coach, avid mentor and future of work and DEI advocate who has a passion for helping young people of color be successful in the advertising industry.
“I have known and admired Darla for many years. Her ability to move clients, creativity, and culture forward is unparalleled—and I could not be prouder to have her leading our flagship office into the future. I cannot wait to see the impact this team has,” said Bulchandani.
Price said that she is thrilled to be joining a legendary agency “where I can shape the culture and the work to create impact with such a fantastic team.”