Thursday Stir

By Kyle O'Brien 

-Lifewtr tapped LeBron James as its first athlete partner last year, and a new campaign features the star. James is a successful entrepreneur, philanthropist and family man, which is the catalyst for Lifewtr’s “More to Life” campaign and looks to inspire others to chase their next chapter. In addition to the spot featuring James and his passions, Lifewtr is awarding “More to Life” grants to help people and communities who are ready to explore more of what enriches their lives.

-IPG’s Mediabrands has won Geico’s business following a competitive review.

-On the anniversary of Russia’s invasion of Ukraine, a media organization is stepping up its mission to make a difference and tell human wartime stories.

-Adweek’s 2023 sustainability honor aims to highlight the people shaping the way marketers think, talk and act regarding climate change. The call for nominations is now.

-To celebrate the complexities of linguistic and cultural diversity, WhatsApp launched “Horse with Hasan,” a comedic short featuring Giannis Antetokounmpo and comedian Hasan Minhaj.

-Espolòn tequila is weaving its brand into the upcoming release of Scream VI with a creepy cocktail that will be served at several movie theater chains.

-The latest episode of Let’s Talk About Brand discusses the importance of sound and motion in creating and conveying an overall brand impression with David O’Hearns.

-Tea brand Tetley brewed up a pop-up experience for its new line of “Tetley Live Teas.” The “Live in the Moment” immersive event at a mall in Toronto was designed to give consumers the opportunity to create a mindful experience that went beyond a free tea sample, including interconnected galleries and really big tea cups.

Tetley made an experience for the people of Toronto.