How Ukraine's Ad Sector Built a Social Content Company to Alter Perceptions of the War-Torn Nation

United24 Media began life 6 months ago and now attracts around 13 million viewers a month

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On the anniversary of Russia’s invasion of Ukraine, a state-affiliated, yet independently run media organization is stepping up its mission to make a difference and tell human stories amid the inhumanity of war.

While the war is fiercest on the frontlines, Ukraine’s advertising and creative sectors continue their fight in the information war. Once heavily competitive, the country’s agencies and production companies have come together to not only continue producing work, but also to combat disinformation and keep hope alive in a country that is standing firm on its sovereign independence.




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