Thursday Stir

By Kyle O'Brien 

-When the power goes off, life goes on in a new campaign for Kohler from The Distillery Project, the agency’s first work for the brand. The hero spot takes the viewer into the heart of a thunderstorm, where a family is suddenly left in the dark. But instead of a spooky tale, this becomes a party, as the power kicks back on thanks to a Kohler generator. That signals the whole neighborhood to stop by and an impromptu party heats up to the iconic dance tune “The Power.”

-With inflation chewing up more of its employees’ paychecks, agency Gale is stepping in with a stipend—$600 per month for any employee making under $150,000.


Cynthia Ángel, the producer and owner of D L A Films, writes about some ways people can help support the next wave of Latinx storytellers.

-Kraft Mac & Cheese and agency Johannes Leonardo are petitioning McDonald’s to insert Mac & Cheese into its Big Mac and they’re appealing to consumers for help.

-San Antonio’s Pearl District has enlisted the help of Austin agency Bakery, which was chosen as its new agency of record following a formal review.

-Film luminary Baz Luhrmann knows that even the smallest spark of inspiration can ignite a fire of creativity, and he has issued a call-to-arms for creatives in a 90-second short film for Bombay Sapphire gin.

-Consumer intelligence firm Resonate has identified 10 new voter segments that political candidates and campaigns can consider to increase voter turnout.

-Actor Connor Swindells, best known for his role in Sex Education, is the face of Resuscitation Council UK’s nationwide initiative to teach CPR to a new generation.

-As it drops .com from its name, financial automation software provider Bill is launching its first advertising campaign. Created by Odysseus Arms, commercials feature actual customers whose shift from paper-based systems have freed up energy. The message: your business can flourish by putting its financial life online and getting rid of paper. In one spot, Repurpose, Inc. controller Sarah Sanders says that while her company helps the world recycle, “our office was all paper, and nobody wanted to file the paperwork, print checks or mail them.” With Bill, she says, “no matter where our key players are, they have visibility into our cash flow. Goodbye paper. Goodbye plastic.”