Thursday Stir

By Kyle O'Brien 


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A post shared by PGA TOUR (@pgatour)


-This week, the PGA TOUR will debut a new commercial spot and social media content series featuring DJ Khaled. The tour and famed DJ collaborated to create a new commercial spot to amplify the 2022 FedExCup Playoffs, teeing up this week at the FedEx St. Jude Championship. The pair also produced a comical social media content series titled “DJ Khaled and The Rules of Golf,” which features him explaining the rules of the game in his own funny way. The content series will debut one-by-one over the course of the FedExCup Playoffs.

-Independent agency leaders are remaining confident in their statuses as individual entities, finds Adweek.

-The final of the Forrester Wave reports, this one digging into global marketing services, has been released and Publicis Groupe comes out on top.

-Speaking of Publicis, its marketing platform, Epsilon PeopleCloud, is helping the J.M. Smucker company hone its messaging.

-M&C Saatchi currently has bids from two companies—with no conclusion in sight after eight months of dealings.

-Meal replacement brand Huel has discovered the hard way that host-read promos on podcasts need to be clearly signposted for listeners.

Russ Somers, chief marketing officer at Lytho, writes about five challenges facing creatives that marketing leaders need to address.

-Agency Dept has bolstered its U.K. business with the acquisition of ShopTalk, a brand and design experience studio.

-AriZona is launching its hard iced teas with a ’90s pop-up thanks to creative agency Mischief.