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Jolene Delisle doesn’t have a problem saying no to new clients. As the founder and head of creative at branding agency The Working Assembly, she has gladly turned down work from big pharmaceutical companies and brands with values at odds with her own. According to Delisle, that professional freedom is a testament to the power of independence.
“We try not to work with clients that are potentially problematic and divisive,” said Delisle, who has done work for brands like Klarna and The Museum of Ice Cream.