Growing up is never easy, but AriZona Beverages is reminding us that adulthood doesn’t have to mean giving up the things that spark joy, like good ol’ nostalgia.
Treating adults to a much needed drink this summer, the brand is launching AriZona Hard in Quebec, spikes the iconic iced tea with 5% alcohol. To celebrate the launch, the brand invited Quebecers to live out their ’90s dreams at “Salon AriZona,” where they could get their hair dyed in bold colors reminiscent of the brand’s cans while surrounded by funky furniture.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in