Thursday Stir

By Kyle O'Brien 

-VR is starting to help baseball players be better hitters. WIN Reality’s virtual reality app lets batters practice against real pitchers from Little League to the Major Leagues. An ad campaign, “#SorryPitchers,” centers on retired Yankees pitcher C.C. Sabathia and his son Carsten, a high school baseball star. The campaign from agency Greatest Common Factory dramatizes pitchers’ reactions to the new batter advantage—and calls players to “be ready for real” by using the app.

-Stagwell’s Constellation network is expanding and shuffling its leadership, with a fresh take on how a holding company can best organize to serve its clients.


-In a new campaign from THC-laced soda Cann and its partner Weedmaps to kick off Pride month, the brands embrace “radical inclusivity” with drag and Latinx performers, straight allies and transgender women of color.

-Omnicom’s global content and production arm, eg+, has hired its first global chief creative officer in Eva Neveau, formerly an executive creative director at Accenture Song.

-Veet Men, an intimate hair removal kit for the nether regions, gets its own film from BETC about a set of testicles that discover a new way of life, free from hair.

-KitKat now has an artificial intelligence staring contest for consumers, challenging them to not blink against digital rivals that include a cat, owl and goat.

-Veteran-owned artisan distillery Hotel Tango and its AOR, Indianapolis-based independent agency Young & Laramore, have launched a new vodka label: Hotel Tango Pride. The bottles will be available until they sell out both online and in select retail stores. In support of Pride Month, for every bottle of Hotel Tango Pride sold, Hotel Tango will donate $1 to the Modern Military Associate of America, the nation’s largest organization of LGBTQ+ service members, military spouses, veterans, their families and allies. Y&L collaborated with New York-based artist Meg Lewis to create a label that celebrates the spirit of Pride. Hotel Tango has been a sponsor or partner with Indy Pride for three consecutive years since they won the business in 2019.