Eva Neveau Appointed First Global CCO at Omnicom Content Arm Eg+ Worldwide

Omnicom’s global content and production arm, eg+ Worldwide, has appointed Eva Neveau as global chief creative officer, a new role for the company. Neveau joins to help unify the group’s three brands—eg+, Designory and Mother Tongue—from specialist offerings to a holistic content solution. Neveau will lead the group’s creative vision and help evolve the combined service offering that supports brands across verticals including automotive, healthcare, tech and entertainment. Neveau joins from Accenture Song in Los Angeles, where she was executive creative director, responsible for setting the vision and strategy for brands including Comcast, General Mills, Fossil, Meta and Walgreens. “Accenture gave me a vantage point on my clients’ businesses that I hadn't had before, and that perspective challenged me to evolve into a different kind of creative leader. I learned a lot there … When the eg+ Worldwide opportunity came around, I saw it as the perfect platform to take my growth and apply it on a global scale. And, because the global chief creative officer role is new, I can really define a vision and make an impact,” Neveau told Adweek. Prior to Accenture Song, Neveau led creative in Austin for Sapient Razorfish. She also developed her sense of digital-first brand building from a career start at the longest running technology incubator, Idealab, before spending years at Organic in Toronto and Detroit working on the first digital and social marketing for Dodge and Jeep. The Driving Force Behind Omnicom Media Group’s New Expertise and Products? Its Centers of Excellence Neveau will lead the creative vision for the eg+ group, partnering with the strategy, data, technical and innovation leads to help redefine and evolve the current product and service offering. Neveau will work closely with eg+’s innovation group to help drive the integration of emerging disciplines and new platforms into the group’s current offerings. Neveau said that the opportunity to create a collaborative environment, one that would nurture creatives to be both an expert in their craft and also curious and knowledgeable about adjacent practices, was one she couldn’t pass up. “The best work I've ever made has always been from the blending of strategy, data, and technology,” said Neveau. “At the end of the day I believe the entire team, including our clients, should see themselves, their contributions, in the work. Without it, the work isn't fun to make and usually doesn't hit the mark with the consumer.” Paul Hosea, CEO of eg+ Worldwide added that the reason for Neveau’s hiring was to ensure that eg+ takes full advantage of emerging channels by executing efficiently with both scale and quality. “Eg+ began developing capabilities in voice, AR/VR and mobile many years ago and we are positioned to deliver an ever-expanding range of this work,” said Hosea in a statement. “Eva brings deep understanding of both the new client agenda and increasingly complex consumer motivations and touchpoints and, of course, the ability to set the creative bar exceptionally high. She is the perfect fit and will help take our group of companies to the next level.” Eg+ Worldwide was formed in 2015 after Omnicom combined the New York-based studio production departments of BBDO, DDB and TBWA. “Some of our clients have been with us for more than 30 years. Many of them for more than 20. You don't get that kind of client loyalty without really delivering against their goals and making work that is helping them stand out from the crowd,” said Neveau. “A big focus of my role will be helping tell our story to clients and introduce more of our team to the industry at large.