A Pair of Testicles Explores Freedom From Hair in Debut Veet Men Film

BETC ecd Alasdhair Macgregor describes the ad as 'a buddy movie.'

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A buddy movie for a set of balls is essentially the outline for a brand campaign to promote Veet Men—an intimate hair removal kit targeting a new consumer base for the RB-owned brand.

Veet is known as a brand which produces several hair removal solutions aimed at women for “different skin types, different styles and different moods” and now it is expanding its consumer approach toward men with three products available to the market, including one lotion for sensitive skin.

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