Thursday Stir

By Kyle O'Brien 

-A unique LGBTQ+ campaign from creative agency RanaVerse and Unilever is helping to create frontline and systemic change. The campaign film, directed by trans Black filmmaker Tourmaline, is part of the “United We Stand” campaign, a long-term, year-round commitment to improve conditions for LGBTQ+ communities across the nation. The film, “Joy Is Paramount” depicts community strategist and United We Stand partner Sean Coleman, as well as representatives from each community organization, who outline how their unique needs are being supported by “United We Stand,” both on the ground and through larger advocacy for equitable legislation.

-Audible, the Amazon subsidiary that provides audio storytelling, consolidated its global paid media with GroupM agency Wavemaker following a review that began late last year.

-Data collected from 1,500 consumers in the U.S, the U.K and France has found consumers want brands to step up in their support of Ukraine.

Betti Fujikado and Tracy Wong talked with Adweek about founding their own shops, as well as the differences that Asian American men and women face in the workforce.

-Beyond Meat has added a new spokeswoman to its marketing stable via a partnership with Kim Kardashian.

-Engine Creative has unveiled a series of high-tech billboards that feature “live” images of people who are missing in order to drive an instant connection with passers-by.

-Spotify is expanding its call-to-action cards to advertisers in Australia, Canada and the U.K., enabling brands in those markets to display interactive ads.

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