-Colorado was recently met with devastating wildfires, burning over 1,000 homes and forcing the displacement of tens of thousands of residents. Boulder-based advertising agency Fortnight Collective rallied and assembled Colorado-based and national brands—working with Conscious Alliance, a non-profit organization committed to supporting communities in crisis—to create a series of Colorado Community Care Packages for those affected.
The initiative called “We Got This,” provides ongoing comfort, assistance and stability via care packages and services to those impacted by the fires. It is promoted by signage and an in-person retail pop-up and accompanying website where merchandise including shirts, tote bags and yard signs are sold with all proceeds going to those impacted by the fires.
-BBH has poached one of U.K. advertising’s top creative leaders, Alex Grieve, as its new global creative chief from Abbott Mead Vickers BBDO, starting in April.
–Trina Roffino, president of The Marketing Arm, gives her New Year’s Resolutions for agencies, including standing together to support creativity and the people who make it happen.
-In Realtor.com’s newest ad campaign, made in collaboration with Atlanta-based agency Majority, one couple manages to land their first “big boy house” with the help of hip-hop legend Big Boi.
-Dole is drawing attention to the healthy side of fruit in its recent ads, taking inspiration from the popular “Hold My Beer” meme.
-For its latest campaign, Gatorade teamed up with the Los Angeles Rams receiver Robert Woods to launch a heartfelt spot based on his own personal story.
-In other football news, legend Troy Aikman is releasing his own brand of beer—called Eight, the number he wore during the 12 seasons he played for the Dallas Cowboys.