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Bartle Bogle Hegarty has appointed one of U.K. advertising’s top creative leaders as its new global creative chief.
Alex Grieve, chief creative officer of London agency Abbott Mead Vickers BBDO, will join BBH as global and U.K. chief creative officer starting in April.
Grieve will be based in London, BBH’s founding office, and will also co-chair the agency network’s global board with Publicis Groupe U.K. CEO Annette King and lead the creative council with creatives from across its worldwide offices.
Joakim “Jab” Borgström, who previously held the role, is stepping down.
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