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The pandemic has left many people remembering the loved ones they’ve lost throughout the years. For its latest campaign, Gatorade reminds us that those who make an impact while they’re here are never truly gone.
The brand teamed up with the Los Angeles Rams receiver Robert Woods to launch a heartfelt spot based on his own personal story. In “Born and Bred,” Woods recalls growing up in Carson, Calif. and the biggest inspiration of his life and career in the NFL—his older sister Olivia Woods, who was diagnosed with synovial sarcoma at the age of 12.
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