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Eating fruit has many health benefits, especially when implemented as a regular part of a balanced diet. Though canned and cupped fruits are sometimes viewed by the general public as less healthy than fresh produce, they have been confirmed to retain vitamins in surprising amounts and have experienced a resurgence since the beginning of the pandemic.
To that end, Dole is drawing attention to the healthy side of fruit in its recent ads. Taking inspiration from the popular “Hold My Beer” meme, the brand is launching its “Hold My Fruit Bowl” campaign.