United States Tennis Association: “One Court” from Carlos Ramirez on Vimeo.
-The U.S. Open begins today and a new campaign, “Let’s Tennis,” from the United States Tennis Association, is out to show that tennis can be played anywhere by just about anyone. A hero spot, “One Court,” developed by agency Yard NYC and directed by Yoni Lappin, blasts through a batch of tennis courts, from urban settings to indoor courts and backyard pop-ups, with players young and old enjoying the court sport.
The campaign also invites players to letstennis.com, a hub for court locations, health benefits and information on various program offerings to increase interest, participation and access to tennis nationwide.
-In other U.S. Open news, the USTA launched its “Be Open” campaign last year to highlight social injustice, inclusion and diversity, and it continues that this year as people return to the stands.
-Adweek took a look at blood-based marketing, or “bloodvertising,” which was revived with Lil Nas X’s blood shoe and Tony Hawk’s blood ink skateboards.
-The One Club for Creativity is working with Popeyes to address inclusion in the ad industry, especially in production, beginning with food styling.
-Marketing expert Rishad Tobaccowala continues his series of perspectives on how to keep growing as a person through four questions.
-Universal Pictures is using augmented reality to put people at the center of their own horror movie, prompting users to say the name “Candyman” five times as they look into a mirror-like camera view of their own face.
-On the latest episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Ned Duggan, global svp at Bacardí Rum.
–Corporate travel has been slow to return, finds Digiday.