Say 'Candyman' to Your Phone 5 Times to Trigger This Creepy AR Experience

The promotion for Jordan Peele's latest horror film will also reveal a new trailer

Universal Pictures is using augmented reality to put you at the center of your own horror movie through a new promotion for the upcoming horror film Candyman, directed by Nia DaCosta and produced by Jordan Peele, who both co-wrote the film with Win Rosenfeld.