-Your tongue demands more than just boring tastes. “Obey Tongue” is the new campaign for Unilever condiment brand Sir Kensington’s. The wild campaign from VML New York is aimed at “flavor fanatics” and focuses on the brand’s flavored mayos and sauces. The theme is that your tongue demands more flavor and that demand must be obeyed. The agency created two surreal worlds—one dystopian and devoid of flavor, the other vibrant and full of flavor. Director Jesse James McElroy shot the surrealism using a giant mouth rig/puppet for the camera, brought to life by Serbian puppeteers.
-For Ikea’s first global campaign in 80 years, McCann Worldgroup helped the retailer showcase the magic of home amid cost-of-living crisis.
-On the latest episode of AIQ, the host sits down with Sandy Carter, chief operating officer at Unstoppable Domains to discuss the future of business and the role of AI within it.
-Fargo Season 5 was a hit for the show and the Bisquick brand, so agency Pereira O’Dell launched a Fargo-inspired campaign and limited-time product drop.
-A new campaign from Wieden+Kennedy New York and Courageous Conversation Global Foundation highlights the dangers of book bans and censorship.
-Agencies and brands, driven by decisions to adopt generative AI are increasingly using small-language models for more task-driven solutions.
-Volkswagen Group promoted from within to fill the vacant global chief marketing officer position appointing Susanne Franz to the position.