-Health-Ade Kombucha is excited about its product, even thrilled. A new campaign, “Thrill Your Gut,” by agency Funday, includes paid social presence across Instagram, Facebook and TikTok, digital video ads, banners and OOH. It features bright colors and a spokesperson who gives an expressive, over-the-top delivery of the benefits of the beverage.
-If you missed any of the spots during the Super Bowl, ADWEEK has all of them here.
-The spots and activations that ran and occurred before the game are rounded up as well.
-Some regional spots were better than some of the national ads, so take a look at the ones we found here.
-Brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip in an activation for Frito-Lay.
-At ADWEEK’s Big Game Brunch in Las Vegas, Edward Norton and PepsiCo leader Kalen Thornton discussed TV measurement.
-Following a slump in sales, there were fewer electric vehicle ads in this year’s Super Bowl broadcast.